Leonie Brantberg Named CEO of London Jeweler Jessica McCormack  – WWD

LONDON — Leonie Brantberg has been named chief government officer of jeweler Jessica McCormack, WWD has realized.

Brantberg was beforehand chief of workers, technique and development tasks, at Burberry the place she additionally served as a member of the chief committee. 

Earlier than becoming a member of Burberry she was an affiliate companion at McKinsey, the place she co-led the attire, vogue and luxurious items apply within the U.Ok. 

She succeeds Colleen Caslin, who has left the corporate, and her remit is to appreciate the model’s “inventive and industrial ambitions, and to steer the enterprise by way of the subsequent stage of its development.” 

Jessica McCormack mentioned the enterprise has greater than doubled during the last two years, going from 9 million kilos in 2020 to 24 million kilos in 2022. 

That development has come from longstanding purchasers who favor the model’s discreet diamond jewellery, or search McCormack’s assist in refashioning their heirloom or vintage items. The model additionally does a strong enterprise in diamond engagement rings, bespoke designs and jewellery bins, which McCormack creates herself.

Jessica McCormack, the corporate’s founder and inventive director, mentioned Brantberg is becoming a member of the corporate at an “thrilling” time, and forward of a second retailer opening at 140 Sloane Road later this yr. 

“She brings along with her such a wealth of expertise, however extra importantly to me she represents the true JM girl. She’s sensible, tenacious and curious, and I feel we are going to make an important workforce. Her experience in technique can be invaluable as we proceed to develop this model that I’m so pleased with,” she added.

Brantberg mentioned “Jessica’s distinctive tackle wonderful jewellery is strictly what girls need at this time, and I’ve been obsessive about the model since I used to be first launched to it a number of years in the past. I’m thrilled to be becoming a member of as CEO at such a pivotal second for the model, and might’t wait to get began.” 

As reported, the brand new 1,300-square-foot retailer on Sloane Road can be positioned in an area beforehand occupied by Zadig & Voltaire, with neighbors together with Tiffany & Co. and Cartier.

It is going to be modeled on Jessica McCormack’s Mayfair city home flagship at 7 Carlos Place, which celebrated its 10-year anniversary earlier this yr. 

Set over two flooring, the brand new retailer will showcase the model’s signature diamond jewellery in addition to the brand new collections. The design will echo that of the Mayfair city home, which is full of up to date artwork, antiques, particular objects and, in fact, jewellery.

“We took our time on the lookout for the right area and we discovered it in Sloane Road,” McCormack instructed WWD on the time. 

“I’ve at all times liked the world and might’t wait to welcome our purchasers there — new and outdated. It presents us the right alternative to achieve extra individuals, and to proceed to inform our story,” she added.

The opening can be one in every of many on the road, which has lengthy rivaled Bond Road as a luxurious life-style hub. 

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