Louis Vuitton Returns as Title Sponsor of America’s Cup Crusing Race – WWD

Louis Vuitton is placing up its sails once more and turning into the title companion of the subsequent America’s Cup, the sport’s largest occasion, and organizing as soon as once more the Louis Vuitton Cup.

The thirty seventh version of the elite crusing race — usually described because the System 1 of the ocean — is scheduled for Aug. 22 to Oct. 27, 2024, in Barcelona, Spain.

There, 5 challengers within the Louis Vuitton Cup regattas — Ineos Britannia, Alinghi Purple Bull Racing, Luna Rossa Prada Pirelli, NYYC American Magic and Orient Specific Racing — will battle it out on the water to face off with “defender” Emirates Crew New Zealand for the Louis Vuitton 37th America’s Cup Barcelona.

“We’re working every single day to make the thirty seventh version of the America’s Cup in Barcelona essentially the most distinctive ever,” mentioned Grant Dalton, chief govt officer of the America’s Cup occasion.

“By bringing its identify and its spirit to the occasion, Louis Vuitton is as soon as once more a part of our pursuit of excellence,” he added.

“Port Vell of Barcelona would be the setting for a show of magnificence and energy, the place groups will compete with boldness, expertise and mastery on more and more progressive yachts,” commented Pietro Beccari, president and chief govt officer of Louis Vuitton. “These values equally mirror the spirit of Louis Vuitton and its artisans.”

The French luxurious maison is to craft the Louis Vuitton Cup trophy and — on the historic Louis Vuitton atelier in Asnières — two trunks for the Louis Vuitton Cup and the America’s Cup.

The Auld Mug is the silver trophy handed to the winner of the America’s Cup since 1851, thought of the oldest worldwide sports activities trophy on this planet. In the meantime, the Louis Vuitton Cup has been offered to the winner of the eponymous qualifying-stage competitors since 1983.

In accordance with Vuitton, it shares with the well-known regattas “the identical progressive imaginative and prescient combining efficiency enchancment with the observance of centuries-old traditions.” Each make the most of 3D design and sustainable, light-weight supplies — one to craft trophy trunks, and the opposite foils which allow the AC40 and AC75 boat to slice extra quickly by the water.

Vuitton has performed a task in America’s Cup races in the USA, Australia, Bermuda, Hong Kong, Dubai, France and Spain, burnishing the regattas’ visibility and status.

The New York Yacht Membership held the trophy for 132 years earlier than shedding it to an Australian group in 1983. Since then, the America’s Cup has solely ever been held by three different nations: the USA, Switzerland and New Zealand.

The Barcelona races are to happen round Port Vell and alongside the seashore to Port Olímpic.

The whole slate of occasions consists of a number of preliminary regattas, the Youth & Puig Girls’s America’s Cup, and the primary occasions: the Louis Vuitton Cup, and the thirty seventh Louis Vuitton America’s Cup.

Vuitton was final the title companion of the America’s Cup in 2017 in Bermuda. The model has not too long ago ramped up its hyperlinks to sports activities forward of the 2024 Olympic Video games in Paris, signing up a clutch of high-profile ambassadors together with Spanish tennis star Carlo Alcaraz, French champion swimmer Léon Marchand and fencing champion Enzo Lefort.

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