NCT member Taeyong is among the stars in Loewe‘s spring 2024 pre-collection marketing campaign.
The photographs showcase the Ok-pop singer and Loewe world model ambassador modeling the model’s Puzzle Fold tote, the Fold shopper and re-proportioned vogue objects.
Courtesy of Loewe
One of many photographs sees Taeyong sporting the model’s denim anagram jacket and denims, accessorizing with the Loewe Fold shopper finished in collaboration with ceramic studio Suna Fujita. In one other picture, the singer will get extra cozy in a neon inexperienced sweater with an equally vibrant purple pastel scarf.
The aim of the marketing campaign, which additionally stars different standout abilities Maggie Smith, Dakota Fanning and Greta Lee, is to focus on the supposed perfection in imperfection. Taeyong and the opposite stars have been captured nonchalantly in opposition to home landscapes, together with pink brick partitions, picket patios and empty swimming pools.
Courtesy of Loewe
The images, taken by Juergen Teller, have been then ripped out and superimposed onto white backgrounds. The crafted meta-pictures have been supposed to evoke a way of materiality and sculptural feeling that aligns with Loewe’s branding.
Courtesy of Loewe
Taeyong was first introduced as a model ambassador for Loewe again in June, and later attended the model’s spring 2024 menswear present throughout Paris Trend Week sporting a black V-neckline shirt and dishevelled darkish denims.
“We love his idiosyncratic type,” Loewe’s artistic director Jonathan Anderson instructed WWD in June. “With Taeyong’s many abilities spanning songwriting, performing and visible creation, I’m actually excited to see what this collaboration will carry.”
“I’ve been an enormous fan of Loewe, not just for the designs, but additionally for the model’s philosophy and distinctive means of speaking,” Taeyong instructed WWD in an announcement that very same month.
NCT is a Ok-pop boy band consisting of 26 members and categorized into six subunits, with Taeyong part of NCT-127. The Korean star launched his first solo venture “Shalala,” a mini album, in June.